Read Georgina’s Story below or read her in-depth interview here.
Georgina Horne, a successful plus-size blogger, has shown that her fuller figure and bust are something to be proud of by taking part in Scantilly by Curvy Kate’s latest and most inclusive campaign. #TheNewSexy introduces 8 powerful female role models, including an Alopecia Sufferer, a Transgender woman and a recovered anorexic, all of whom want to show that they are confident and deserve to feel sexy in lingerie.
Horne, 27, who now has over 200,000 followers on social media, became a success after launching her blog, ‘Fuller Figure, Fuller Bust’ in 2011. Her platform began as a lingerie blog but has morphed into a plus-size lifestyle and fashion blog, which sees her regularly asked to collaborate with brands and to even model and design for them. Georgina’s message is to show other plus-size women that you can be fuller-figured and happy and confident with your shape.
Georgina states, “We’re redefining the idea of sexy. It’s not just one look, one size, one piece of clothing, it’s any person wearing anything, any size, any age, they deserve to feel sexy and can feel sexy. The problem is that everyone needs to be represented. You’re more likely to shop with a brand who uses someone who looks a little like you, it makes you feel included and like you’re worthy. So yeah Diversity helps everyone- It’s a no brainer.”
In recent years the modelling and fashion industries has been under scrutiny due to the lack of diversity promoted in advertisements. A report by ‘The Fashion Spot’ stated that out of 422 models involved in the largest Spring Summer 2016 campaigns only 21.8% were of colour, 1.4% were above a size 12 and not one transgender or disabled model was used. Scantilly hope that their continued use of customer role models will hail a new era for diversity within the fashion industry.
Head of PR and Marketing, Hannah Isichei follows, “It’s important for us as a brand to speak to as many women as possible through our campaigns. We know our customers don’t all look the same so why should our models? Why should boudoir lingerie just be reserved for a handful of society? We want women to look at our products and see them on a body they can relate to. Scantilly lingerie is for every woman and every body, so it’s important that our models reflect this attitude.’
Scantilly by Curvy Kate’s third collection will be available from July 2016. The range including peep-hole briefs, sexy suspenders, half cup balcony bras and sheer basques is available in sizes DD-HH cups and S-XL at curvykate.com, Debenhams.com and Figleaves.com. For more information please visit: www.curvykate.com.
Read the next installment of the campaign with Effie here.
The post Plus-size Blogger Takes Part in Most Diverse Photoshoot Ever. appeared first on Curvy Kate's Blog.
Plus-size Blogger Takes Part in Most Diverse Photoshoot Ever. was first posted on July 6, 2016 at 10:10 am.
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